Matrix x Haworth Experience Center – Pune
Studio99 Design Cell crafted an immersive experience center for Matrix x Haworth in Pune, blending creativity, functionality, and strategic planning to showcase the brand’s identity and strengths through engaging design elements.
Matrix x Haworth balances performance and desire in everything they do for clients, and so we, Studio99 DesignCell formulated a strategic and thoughtful approach to create an immersive and engaging environment that resonates with the brand’s identity while offering a compelling experience for it’s visitors.
It was a holistic process that blended creativity with functionality. By focusing on Matrix x Haworth’s identity, we created an engaging experience, integrated technology thoughtfully, and fostered customer interaction, the experience center effectively showcases Matrix x Haworth’s strengths and differentiate it in the competitive market of modular furniture.
Theme & Concept
We developed a cohesive theme that aligns with the brand. It emphasises aspects such as customization, sustainability, innovation, or lifestyle integration. Crafted the concept with understated elegance, featuring a subtle design backdrop that enhances the prominence of the products.Spatial & Layout
We planned the layout in a way to guide visitors through different zones that tell a story about the brand’s history, design process, and product offerings. Meticulously planned the spatial flow of the area ensuring it allows for easy navigation while guiding visitors through different zones that highlight various aspects of Matrix x Haworth. Implemented distinct zones for various product lines, interactive displays, and consultation areas.Conclusion
In conclusion, designing an experience center for Matrix x Haworth was a multifaceted endeavor that merges creativity with functionality and strategic planning. By integrating the brand’s identity into every aspect of the center—from the spatial layout and interior design to interactive experiences and technological innovations—the space becomes more than just a showroom. It becomes a dynamic platform that educates, engages, and inspires visitors, showcasing the versatility, craftsmanship, and sustainability of the brand’s products. Through thoughtful design, storytelling, and customer interaction, the experience center not only enhances brand awareness but also cultivates lasting connections with customers, fostering loyalty and driving business growth in the competitive furniture market.
Design: Studio99 Design Cell
Contractor: Cushman & Wakefield
Photography: Yamini Krishna Photography
